Tourism has a significant impact on Spain's economy, providing income, employment and development opportunities. However, it is important to find a balance between tourism growth and long-term sustainability to ensure that the economic benefits of tourism last over time and are harnessed responsibly. How has the hotel sector performed so far in 2023? How does the situation look for next season? The Spanish Confederation of Hotels and Tourist Accommodations (CEHAT) and the consulting firm PwC have presented the evolution data of the accommodation sector, as well as the outlook for the summer season, which reflect a general improvement in occupancy throughout Spain for this season with a portfolio occupancy of 52%. Main attractions of Spanish tourism for travelers in summer 2023 Summer 2023: forecasts The report reflects summer forecasts that exceed those recorded in a historic year such as 2019 by 0.17 points. This is influenced, as the analysis points out, by the foreseeable improvement in macroeconomic projections . The analysis also reflects a price readjustment derived from the increase in operational costs (energy, food and beverages, etc.).
According to data from the National Institute of Statistics (INE) , since the summer of 2019, inflation has risen by 14.3%, while the average price growth (ADR) has risen by 9.73% in that period. Macroeconomic environment of Spanish tourism The Smart Observatory Phone Number List points to an improvement in the growth forecasts of European countries. Noting that Spain is recovering its rhythm and is in line with the 2022 forecasts. The report also reflects that currency markets are stabilizing and employment prospects are improving. However, he points out that interest rates and mortgage prices continue to rise, with a drastic impact on spending capacity. At a macroeconomic level, it is also worth highlighting that the intervention in energy prices has allowed Spain to maintain lower inflation levels than the rest of Europe, whose forecasts for next year are significantly reduced, approaching 2%. Benidorm Tourism. Sustainability. (Morell, EFE).
Hosbec Likewise, the data indicate that the recovery of the pound against the euro stimulates British tourism in Europe due to the increase in its purchasing power. How has tourism recovered from the 'blow' of covid-19? Based on the data, Spain has recovered pre-pandemic occupancy in its main destinations. Closing the spring season with a 9.7% increase in ADR. Regarding international tourism, it continues to grow above 2019 levels, supported by the strength of the national market and international tourism, where the growth of European markets and the almost complete recovery of long-haul travel stand out. However, the German and British markets show a stabilization of their traffic slightly lower than 2019 levels (90% and 92%, respectively), affected by the lack of recovery in connectivity with Spain. Tourist interest For its part, according to the Smart Observatory, tourist sentiment towards Spain - which analyzes mentions related to Spain in blogs and the internet - remains above the average of previous years. French tourists and national travelers contribute to this, improving their perception of Spain. The evolution of nature and cultural tourism stands out, which have generated strong interest among travelers during the spring, along with sun and beach tourism.