I’ve spent time with a variety of social business platform players (and have more on the calendar) to tell them about the next phase of features that must emerge. Any community platform, collaboration platform, insight platform, or brand monitoring platform is ripe for emulation and joining this next phase. In social business, we know these players as IBM, Jive, Lithium, Bazaarvoice, Salesforce, Adobe, Oracle, and Telligent, for example.
Developer Platforms and an Ecosystem Norway Email List of Applications. Expect big players like Uber, Airbnb and Lendingclub to offer Application Programming Interfaces (API). Heck, oDesk briefed me that they already have some read/write APIs available that enable companies that use their services to manage large batches of online jobs. Expect that the rest of the players will launch their own platforms, allowing a thousand flowers to bloom as a new developer ecosystem emerges to create new value out of these large communities.
We witnessed this when Facebook launched its own platform at its f8 conference. New Analytics Players and Integration Software. Just as we saw the rise of social brand monitoring, social sentiment and new forms of index players like Klout, Kred, and PeerIndex emerge, expect to see new forms of analytics players emerge as well. As APIs emerge from the startups (for example, Airbnb has massive amounts of data), expect a new class of data brokers to emerge, just as we saw in social, like Janrain and Gigya. An Effort to Standardize Data and Reputation Systems.