The editorial calendar The editorial calendar is a tool that will help you classify your content and plan its preparation. It will allow you to organize your teams and define responsibilities and deadlines for the creation of your blog articles, infographics, newsletters, etc. It is usually prepared in an Excel table, although you can also use specific project management tools such as Asana or Trello. To know more: How does content marketing work in your email marketing strategy? The communication plan The communication plan allows you to plan the dissemination of the content that your team has developed. Here you can also indicate the members of your team responsible for each task, the dissemination channels (newsletter, Twitter, LinkedIn, etc.
) and the planned publication dates. It is also a good way to specify the objective of each dissemination action and to have a global vision of your company's communication. 5) over quantity, it is essential to create relevant and valuable content to attract potential clients. Remember Russia Phone Number List that the goal is for users to come to your brand through the content you can offer them. For this, it will be important to have the necessary resources to generate the content in the different formats that will be shared on the different channels and depending on each stage of the sales funnel.
You should consider the following profiles in your work team: Editorial team Video editors Graphic designers Web positioning specialists If you do not have the necessary tools or equipment to structure a content strategy, you can choose to hire the services of a content marketing agency , have the help of a team of experts to advise you in each of the planning stages. of your strategy will always be a safe bet. Content marketing in email marketing By combining content marketing and email marketing you can create a global inbound marketing strategy to create successful campaigns. In order to master both strategies, it is necessary to have patience, since they show medium to long-term results.