In a physical store you would have to make considerable investments to serve them all (new premises, more staff, etc.), while in an e-commerce business it would be much easier to adapt to the new size. Automated and personalized marketing : Not speaking face to face with customers does not mean that communication with them is not personalized. In fact, nothing could be further from the truth. The digital environment of e-commerce allows the use of marketing automation techniques that considerably improve traffic acquisition and conversions. By tracking each prospect's behavior (for example, what type of content they are most interested in or what type of emails they click on), you can send them personalized messages that fit their preferences.
Although e-commerce allows you to cultivate relationships with customers through lead nurturing campaigns , these take effect in the medium and long term. In their initial Saudi Arabia Phone Number List impression, the e-commerce user is faced with a product that they cannot touch and that they can only see in photos. It is important to mitigate these limitations with detailed images, detailed product descriptions and, if possible, a live chat where you can resolve user questions. Reluctance from certain types of customers : The Internet is part of our lives, but not for everyone in the same way.
Some people, such as the older audience, are not familiar with online payments and may feel unsure about providing their banking details. Another common fear is that the product will not satisfy them when they receive it. An SSL certificate (https protocol) and a clear exchange and return policy can help alleviate this lack of trust. Greater competition : Lower initial costs than in a physical store are a two-sided coin, since they also translate into fewer barriers to entry and, therefore, more competing companies in e-commerce. The customer has an easier time comparing products and prices and, therefore, can afford a higher level of demand.