Outbound marketing consists of capturing potential customers through direct communication of what you want to sell. Inbound marketing is part of attraction marketing, and consists of attracting your target audience by creating valuable content for the target buyer. This content is non-intrusive and usually solves a need or problem. Content marketing has the advantage of resolving concerns, taking the prospect through the purchasing process and increasing loyalty. Advantages of Inbound marketing An inbound marketing strategy is based on two key elements: high value-added content and conversion points. Often this point is a form that must be completed to receive restricted access content, usually you are invited to download this content after generating interest with free content.
The Inbound Marketing approach often has other benefits: The content created can be used as sales support by executives. Customer service will be less requested thanks to content that responds to users' needs and helps them better understand your offers. An example of inbound latestdatabase.com marketing: this article! Like all our blog posts, the article you're reading is part of Brevo's inbound marketing! Brevo sells marketing automation and email marketing solutions. However, a good inbound marketing campaign relies on automated scenarios to nurture prospects with emails. 5 key steps to create your Inbound Marketing strategy Enough theory, it's time to practice.
Here are the 5 essential steps to start setting up your inbound marketing strategy! 1 – Understand your objective a – Define your buyer personas A persona is a fictional character that illustrates a category or segment of your existing customers, based on needs and behavior. You can target multiple people with your content. However, it is recommended to limit yourself to a number of people, especially when you start so as not to disperse. b – Identify the phases of the purchasing process In digital marketing, the purchase cycle or sales tunnel represents the path taken by a customer between their first interaction with your company and the purchase of your products.