Snapchat is often considered one of the more light-hearted social channels but it is possible to convey serious messages too. Email It's still one of the best ways to get content to people who know your brand. Simply including the word “video” in the subject line increases open rates by approximately 19%. 55% of communication consists of body language. Therefore, when we use videos, we are able to better connect with our potential customers and buyers.Hummingbird is Google's latest search algorithm and was completely rewritten and activated in 2013, replacing the 1998 one. One of the most profound changes that makes Hummingbird so different compared to previous versions of Google's algorithm is that it now focuses more on conversational search. Google has stated that fewer and fewer people search by choosing specific keywords because they tend to write specific query phrases.
They don't write less and less "tiramisu canada b2c email list recipe" and write more and more sentences like "how to prepare tiramisu". So Google is looking less at the meaning of each keyword in your query and more at the meaning of the entire query. The name Hummingbird in Italian means hummingbird and was chosen because this bird has characteristics that make it "precise and fast" as the algorithm must be in providing accurate results. Why did Google change the algorithm? With so many changes taking place, marketers are also starting to understand the importance of thinking about their target audience in terms of individuals, people with different backgrounds rather than as one number among many others. Google has identified the need to update their algorithm to better meet these marketing needs.