What is a Brand? A brand is not just a logo, a name, or a visual identity. It’s a set of feelings and experiences that your audience had and created from your product or service. Such a process is often individual, as each person understands your brand differently. This perspective will always be based on each person’s social, cultural, and economic contexts — essentially, on their experiences with their company. That’s why a branding strategy is essential.
You will never have complete control over how people perceive your company, which means you must differentiate yourself from the competition. You have ICTP Conference 2017 to create a unique brand that delivers incredible experiences from start to finish. After all, a brand is what differentiates successful companies from many others that are left behind. Why did Nike become one of the largest sports brands in the world.
The “Just do It” is much more than a tagline or a slogan. It represents management focused on the customer and their actions. Brands need values, a purpose that guides all their actions. It influences from the conception of a product to its advertising in any communication channel. When that is well done, the consumer feels it, and your company becomes a market leader, just as Nike is today worldwide.