Nowadays, content marketing and email marketing are two of the strongest tools, which can complement each other with the view to ensure engagement and conversion. A great content marketing strategy brings a lot of value to your audience; at the same moment, it drives the growth of your email list. In this article, we will discuss some ways content marketing can contribute to building your email list, and also look at some actionable tips that you might want to put into practice.
The Synergy Between Content Marketing and Growth of Email List
Building Credibility and Authority
Content marketing is all about giving truly valuable and relevant content to your audience. Over time, with high quality articles, videos, infographics, and other resource materials, you are establishing your brand as an authority in Qatar Email List your industry. This will garner trust with visitors, prompting them to subscribe to your email list, for it's here that the real value will be delivered - in-depth and insightful content directly into their inbox.
Engaging Your Audience
Engaging content keeps your audience interested and gets them to share. When a user finds your content interesting, he/she wants to make sure to be informed when you have new posts, promotions, news, etc. Take this opportunity by incorporating email sign-ups on and within your content to capture the interested readers into subscribers.
Content Marketing Strategies for List Building
Develop Appealing Lead Magnets
The lead magnet is a piece of highly valued content provided in return for the email address of the visitor. Examples will be eBooks, whitepapers, checklists, or any exclusive video. While developing lead magnets, keep in mind that the content should satisfy a particular pain point or requirement of your target audience. Promotion of these lead magnets through your content marketing efforts, like blog posts or maybe through social media.
Add Signs-up Forms in Your Contents
Make it easy for them to subscribe by placing signup forms throughout your content. You could place forms strategically at the bottom of blog posts, midway through articles, or even as pop-ups. Make those forms look nice and clearly state the benefits of subscribing.
Utilize Content Upgrades
Content upgrades represent a more personalized take on lead magnets, in that they work themselves off individual pieces of content. If you create a blog post entitled "10 Tips for Effective Email Marketing," you can give them a checklist of those tips to download as a content upgrade. So, this targeted method lets readers subscribe because they want to get access to other materials and resources similar to what they just read.
Leverage Social Media
Promote your content and lead magnets within your social media channels. You can also share pieces of content with a call-to-action, encouraging subscribers to go onto the email list for full access. Interacting with your audience through social media builds relationships with them, making them most likely your target to subscribe to your email updates.