Marketing metrics are the quantitative measurements marketers use to assess the performance and impact of their marketing efforts. By tracking and analyzing these metrics, brands can gain insight into the effectiveness of their marketing strategies, while identifying areas for improvement, and making data-driven decisions to drive growth and increase the overall ROI. The Need-to-Know Metrics Marketing metrics encompass a wide range of key performance indicators (KPIs) that help evaluate various aspects of marketing activities. There are well over a dozen email marketing metrics to track, but we’ll cover only some of the most fundamental here. Open rate An email open rate is the total percentage of subscribers that took the time Phone Number List to click and open your email campaign. The following formula can help you find this percentage: Open rate = (emails opened ÷ emails delivered) × 100 Click-through rate (CTR) An email click-through rate is how many people clicked on a given call-to-action, hyperlink image or video within a particular email.
Return on investment There’s a simple formula to follow to see how much money a given campaign has made. Take the money made from a campaign minus the money spent to execute it. Then divide that number by the money invested into it, and finally multiply the quotient by 100. This provides a look at how much return your campaign has generated and may reveal whether it’s worth it to keep going. You can follow this simple formula: (Total Profit – Total Budget / Investment) x 100 Start tracking your KPIs today By regularly monitoring and analyzing your marketing metrics, you can identify trends, better understand customer behavior and determine the channels and strategies that drive the best results.